Vietti is a landmark for luxury fashion in Italy. Founded in Arona in 1952, on the shores of Lake Maggiore, the brand has expanded with four new boutiques in northern Italy and four in Switzerland. One of the brand’s strengths is its history, still closely tied to the Vietti family, and its contribution to the Lake Maggiore region.
The new brand identity and communication of Vietti aim to expand the brand’s horizons to a global market, gaining recognition for its prestige and history. At the heart of the new storytelling are the wonders of the regions surrounding the boutiques, which are now an integral part of the new Vietti logo.
Client: Vietti
Where & when: Milan, 2020
Credits
Art Direction: Leonardo Casani
Graphic Design: Leonardo Casani, Eros Basei
- Tag: Art direction, Branding, Graphic Design, Logo Design
Vietti is a landmark for luxury fashion in Italy. Founded in Arona in 1952, on the shores of Lake Maggiore, the brand has expanded with four new boutiques in northern Italy and four in Switzerland. One of the brand’s strengths is its history, still closely tied to the Vietti family, and its contribution to the Lake Maggiore region.
The new brand identity and communication of Vietti aim to expand the brand’s horizons to a global market, gaining recognition for its prestige and history. At the heart of the new storytelling are the wonders of the regions surrounding the boutiques, which are now an integral part of the new Vietti logo.
Client: Vietti
Where & when: Milan, 2020
Credits
Art Direction: Leonardo Casani
Graphic Design: Leonardo Casani, Eros Basei
- Tag: Art direction, Branding, Graphic Design, Logo Design
